When “Easy Rider” exponentially increased the popularity of choppers around the world, it was inevitable that certain businesses would try to ride the wave. What was surprising
was that one of those companies was Norton, who created the “Hi-Rider” variant of the Commando to counteract the popularity of big Japanese motorcycles like the Honda CB750. It looked silly – in a ’74 review,
Cycle magazine called it “hilarious” – but time heals all wounds. Now there are riders who like it simply because of how rare and absurd it is.